How Sirloin Stockade Filled 30,000 Additional Tables Thanks to Astral Restaurant Systems
Sirloin Stockade is a group of six restaurants located in Mexico City, known for its extensive buffet and family-friendly atmosphere. However, before partnering with Astral Restaurant Systems, they faced several challenges related to the lack of concrete strategies to retain customers and automate processes that encouraged repeat visits.
Over a two-year period, Sirloin Stockade underwent a significant transformation:
+13 millones MXN
+30%
+30,000
Antes de Astral
0 Customer database.
0 Emails sent to customers.
0 Subscribers in the rewards program.
6 horas average response time to social media messages.
50% response effectiveness.
Después de Astral
150,000 people registered in the customer database.
50,000 monthly emails sent to customers.
150,000 subscribers in the rewards program.
10 seconds average response time to social media messages.
100% response effectiveness.
El desafío
Although Sirloin Stockade offered various promotions to attract customers, they lacked a solid customer database and clear strategies to automate their marketing. They also had no system to engage customers on special occasions such as birthdays. Additionally, customer service on social media was slow, reducing the effectiveness of promotions and resulting in missed opportunities.
Astral Restaurant Systems implemented a series of technological solutions that not only helped retain existing customers but also generated a steady flow of new visitors, optimizing operations and maximizing return on investment.
Cómo lo Hicieron
Astral Restaurant Systems implemented a series of tools and strategies to transform Sirloin Stockade’s operations:
- Automated Registration via QR Codes:
QR codes were placed at the cash registers to allow customers to easily register. This registration included their birth date, enabling personalized campaigns. - Facebook Pixel for Retargeting:
A pixel was implemented on Sirloin Stockade’s website to track visitors and create retargeting campaigns aimed at those who registered, maximizing advertising effectiveness. - Automated Birthday Campaigns:
An automation sent discount coupons to customers 10 days before their birthday via email, Facebook Messenger, Instagram, or WhatsApp, encouraging visits during this special occasion. - Automated Quality Surveys:
After customers redeemed a reward, they received an automated survey about their experience. This information was sent to a dashboard that visualized real-time metrics on service, food, and atmosphere for each location. This allowed the team to quickly identify and act on areas of opportunity. - Automation and Improved Social Media Responses:
With the implementation of an AI-powered virtual assistant, the average response time to social media messages was reduced to 10 seconds, achieving 100% effectiveness.
Measurable Results
The implementation of these solutions enabled Sirloin Stockade to achieve:
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150,000 customers registered in the database.
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50,000 emails sent monthly, increasing customer engagement.
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Significant increase in conversions, with a 1,000% rise in visits during birthday campaigns.
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MXN 13 million generated in additional revenue thanks to the rewards program and automation.
Conclusión
The experience of Sirloin Stockade demonstrates how technology and automation can transform a restaurant business. Thanks to Astral Restaurant Systems, they not only significantly increased revenue and strengthened customer loyalty, but also improved service quality and optimized their processes. Today, Sirloin Stockade has a solid strategy that continues to drive growth and maintain its position as a benchmark in the buffet dining sector.