How Mercado San Benito Increased Customer Retention by 50% and Achieved a Steady Flow of Visitors with Astral Restaurant Systems
Mercado San Benito is a restaurant located in Ciudad Juárez, recognized for its authentic Mexican cuisine and welcoming atmosphere. Since its opening, it has delighted diners with a variety of traditional dishes, including laing, flautas, and chicken, accompanied by sweet bread and refreshing beverages.
Over a significant period of time, Mercado San Benito experienced a remarkable transformation.
$30,000 USD
40%
1,300
Antes de Astral
0 Customer database.
0 Emails sent to customers.
0 Subscribers in the rewards program.
4 hours average response time to social media messages.
80% response effectiveness.
Después de Astral
50% increase in customer retention.
8,500 people in the customer database.
22,000 monthly emails sent to customers.
8,500 subscribers in the rewards program.
10 seconds average response time to social media messages.
100% response effectiveness.
El desafío
After five years of operation, the owners of Mercado San Benito were facing stagnation in growth and sought to innovate their customer acquisition and retention strategies. In addition, managing inquiries on social media presented challenges, with long response times and limited effectiveness in customer service.
To overcome these obstacles, they decided to implement Astral Restaurant Systems’ solutions, focusing on improving customer interaction and optimizing restaurant operations.
Cómo lo Hicieron
Astral Restaurant Systems implemented a series of tools and strategies that enabled Mercado San Benito to optimize its operations and enhance the customer experience:
- Implementation of an AI Virtual Assistant: A virtual assistant was integrated into the restaurant’s social media platforms, capable of instantly responding to customer inquiries, reducing response time to 10 seconds and increasing effectiveness to 100%.
- Creation of a Customer Database: A database was established that reached 8,500 contacts, allowing for direct and personalized communication with customers.
- Automated Marketing: 22,000 emails were sent monthly, informing customers about promotions, events, and menu updates, fostering retention and attracting new diners.
- Rewards Program: A loyalty program was launched that attracted 8,500 subscribers, encouraging repeat visits and increasing customer loyalty.
- Optimization of Online Presence: The restaurant’s visibility on digital platforms was improved, raising its Google rating and attracting more potential customers.
- Advertising ROI Measurement: Analytical tools were implemented, enabling the owners to evaluate the effectiveness of their advertising campaigns, optimize investment, and maximize results.
Conclusión
The experience of Mercado San Benito demonstrates how the adoption of advanced technologies and effective marketing strategies can transform a restaurant business. Thanks to Astral Restaurant Systems, the restaurant not only significantly increased its revenue, but also improved customer satisfaction and established a solid foundation for sustained growth in the competitive Ciudad Juárez market.