How La Trrinchera in Guadalajara Increased Its Revenue by $55,000 in 5 Months and Opened a Second Location Thanks to the Generated Cash Flow
La Trrinchera is a restaurant located in Guadalajara, known for its authentic Mexican cuisine and welcoming atmosphere. It offers a variety of traditional dishes, including menudo, laing, and quesadillas, which have been well received by local diners.
Over a period of 5 months, La Trrinchera underwent a significant transformation:
$55,000 USD
100%
1,400
Antes de Astral
0 Customer database.
0 Emails sent to customers.
0 Subscribers in the rewards program.
4.3 Google rating.
4 hours average response time to social media messages.
80% response effectiveness.
Después de Astral
Opening of a second location due to increased demand.
19,000 people in the customer database.
36,000 monthly emails sent to customers.
17,000 subscribers in the rewards program.
4.6 Google rating.
El desafío
Jorge, owner of two restaurants in Guadalajara, acquired La Trrinchera with the vision of expanding his business. However, he faced several challenges:
Lack of ROI Measurement in Advertising: He had no tools to evaluate the effectiveness of his advertising campaigns.
Inefficient Customer Service on Social Media: Responding to customer inquiries on social media depended on a single person, leading to long wait times and the loss of potential customers.
No Loyalty Strategies: He did not have a customer database or rewards programs to encourage loyalty.
To address these challenges, Jorge implemented Astral Restaurant Systems’ solutions, focusing on improving customer interaction and optimizing restaurant operations.
Cómo lo Hicieron
Astral Restaurant Systems implementó una serie de herramientas y estrategias que permitieron a La Trrinchera optimizar sus operaciones y mejorar la experiencia del cliente:
- Implementación de un Asistente Virtual con Inteligencia Artificial: Se integró un asistente virtual en las plataformas de redes sociales del restaurante, capaz de responder instantáneamente a las consultas de los clientes, reduciendo el tiempo de respuesta a 5 segundos y aumentando la efectividad al 100%.
- Creación de una Base de Datos de Clientes: Se estableció una base de datos que alcanzó 19,000 contactos, permitiendo una comunicación directa y personalizada con los clientes.
- Marketing Automatizado: Se enviaron 36,000 correos electrónicos mensuales, informando a los clientes sobre promociones, eventos y novedades del menú, lo que fomentó la retención y atrajo a nuevos comensales.
- Programa de Recompensas: Se lanzó un programa de fidelización que atrajo a 17,000 suscriptores, incentivando visitas recurrentes y aumentando la lealtad de los clientes.
- Optimización de la Presencia en Línea: Se mejoró la visibilidad del restaurante en plataformas digitales, elevando la calificación en Google de 4.3 a 4.6, lo que atrajo a más clientes potenciales.
- Medición del ROI en Publicidad: Se implementaron herramientas analíticas que permitieron a Jorge evaluar la efectividad de sus campañas publicitarias, optimizando la inversión y maximizando los resultados.
Conclusión
La Trrinchera’s experience demonstrates how adopting advanced technologies and effective marketing strategies can transform a restaurant business. Thanks to Astral Restaurant Systems, Jorge not only significantly increased La Trrinchera’s revenue, but also improved customer satisfaction and expanded his market presence by opening a second location.