How Basilico Increased Customer Retention by 300% with Astral Restaurant Systems

Jorge, el propietario de Basilico, soñaba con construir el mejor restaurante de comida italiana en la frontera de México. Sin embargo, enfrentaba un gran desafío: después de que sus clientes visitaban el restaurante, no tenía forma de contactarlos nuevamente ni de construir una estrategia efectiva para atraer y retener clientes de manera automática y medible.

With the support of Astral, Basilico achieved a remarkable transformation in its business, reaching the following results:

+100,000 USD

in additional revenue

35%

overall growth

1,300

new customers

Antes de Astral

0 Customer database

0 Emails sent to customers

0 Subscribers in their rewards program

4.3 Google rating

Después de Astral

19,000 people in the customer database

36,000 monthly emails sent to customers

17,000 subscribers in the rewards program

4.6 Google rating

El desafío

Despite offering a unique and authentic dining experience, Basilico lacked the means to keep customers engaged once they left. They had no customer database, rewards system, automated marketing strategy, or online platform to manage reservations and communications.

Astral Restaurant Systems partnered with Basilico to transform their marketing, loyalty, and customer management operations, establishing lasting connections and creating an online experience that increased customer traffic to the restaurant.

Cómo lo Hicieron

Astral Restaurant Systems implemented a series of tools and strategies that enabled Basilico to establish and strengthen its customer base and create an effective online experience:

  1. Building an Efficient Customer Database: Astral helped Basilico create a robust database of 19,000 customers, facilitating constant and personalized communication with visitors through data collected via forms and QR codes in the restaurant.
  2. Automated Marketing and Email Campaigns: With an automated marketing strategy, Basilico now sends 36,000 emails each month to customers, keeping them informed about promotions, events, and new dishes.
  3. Rewards Program: A rewards program was implemented, attracting 17,000 subscribers and encouraging customer loyalty through special offers and exclusive rewards.
  4. Website and Reservation Management System: Astral developed a website for Basilico with an integrated reservation management system, allowing the restaurant to better organize customer flow. This system is linked to the rewards program, enabling customers to make and manage reservations online while earning points and benefits.
  5. Enhanced Online Presence: Thanks to Astral, Basilico improved its online visibility and reputation, achieving a 4.6 Google rating, which strengthened its positioning against competitors and generated a steady flow of new customers.
  6. Measurable and Effective Customer Retention: The new loyalty strategy enabled Basilico to increase customer retention by 300%, ensuring that those who tried their Italian cuisine returned more frequently.

Conclusión

The story of Basilico demonstrates that, with the right tools, a restaurant can overcome traditional barriers in communication, loyalty, and customer management, even in a highly competitive market like the Mexico–U.S. border region. Thanks to Astral Restaurant Systems, Jorge not only brought his customers back, but also transformed Basilico into a benchmark for loyalty, online reservations, and sustainable growth in the Italian dining sector.