How Buffalo Wild Wings Generated a +400% ROI in Just One Month with Astral Restaurant Systems

Buffalo Wild Wings, known for its delicious wings and lively sports atmosphere, faced significant challenges during the pandemic and in the months that followed. Without a customer database, it was difficult for them to measure the impact of their marketing efforts and achieve a tangible return on investment (ROI) in sales.

In just two months, Buffalo Wild Wings achieved:

15,000

people in their customer database

+600

new customers in the first month

+400%

ROI on their advertising investment in the first month

Antes de Astral

0 Customer database.

0 Emails sent to customers.

0 Subscribers in the rewards program.

Unable to track new customers and repeat visits.

Después de Astral

15,000 people in the customer database in just 2 months.

30,000 emails sent monthly to customers.

15,000 subscribers in the rewards program.

+600 new customers in the first month.

El desafío

During and after the pandemic, Buffalo Wild Wings realized that many traditional marketing strategies relied solely on vanity metrics such as likes, reach, or comments on social media. These metrics did not provide a clear view of actual sales, visits, customer recurrence, or new customers. Without these critical metrics, they couldn’t determine whether their marketing campaigns were truly effective.

The lack of a measurable digital marketing strategy limited their growth potential. They needed a solution that would connect their marketing efforts to concrete, measurable results.

Astral Restaurant Systems was brought in to implement a system that enabled Buffalo Wild Wings to:

  • Build a solid customer database.

  • Automate digital marketing strategies.

  • Effectively measure ROI and optimize advertising campaigns.

Cómo lo Hicieron

Astral Restaurant Systems implemented a series of tools and strategies that enabled Buffalo Wild Wings to transform their marketing and achieve measurable results:

  1. Database Generation with QR Codes:
    QR codes were implemented on restaurant tables and in delivery orders. Customers who scanned the codes could easily register for the rewards program, allowing Buffalo Wild Wings to build a customer database of 15,000 in just 2 months.
  2. Marketing Automation:
    With the new database, automated campaigns were launched, sending 30,000 emails monthly to inform customers about promotions, events, and menu updates.
  3. Hyper-Targeted Ads:
    Online advertising campaigns were created targeting frequent and potential customers, leveraging database information to segment audiences and optimize ad reach. This resulted in a ROI of over 400% in the first month.
  4. Monitoring Key Metrics:
    Analytical tools were introduced to measure visits, sales, customer recurrence, and ROI in real time. This helped Buffalo Wild Wings make data-driven decisions and maximize their advertising investment.
  5. Rewards Program:
    A rewards program was launched, gaining 15,000 subscribers in two months, encouraging customer loyalty through exclusive rewards.

Conclusión

Buffalo Wild Wings transformed its marketing with Astral Restaurant Systems, moving from reliance on vanity metrics to strategies based on concrete data. In just two months, they built a solid customer base, implemented a successful rewards program, and achieved an impressive +400% ROI in the first month.

Today, Buffalo Wild Wings not only measures its results accurately, but has also established a lasting and profitable relationship with its customers, ensuring continuous growth.